[주목할e쇼핑몰]화장품 전문몰 '헤이젠'
올해 오픈 10주년을 맞이한 `헤이젠(heyzen.com)`은 지난 2011년 중소기업청이 인증한 우수 벤처기업이다.
중소기업진흥공단이 주관하는 `HIT 500`에 선정돼 품질도 인정받았다.

<조경수 헤이젠 대표>
유년 시절부터 피부 관리에 관심이 많았던 조경수 대표(45)는 화장품 회사에서 사회생활을 시작했다.
대학 졸업과 동시에 국내 유명 화장품 회사에 입사해 5년간 근무하며 경영 노하우를 쌓았다.
퇴사 후 대형 할인점과 제휴해 종합화장품 매장을 전국에 운영하기도 했다.
오프라인에서 화장품 매장을 운영하던 조 대표가 온라인 비즈니스에 주목한 이유는 `가격 거품` 이다.
그는 “유명 화장품 브랜드는 과도한 마케팅 예산 탓에 품질 대비 가격 거품이 심하다고 생각했다”며
“온라인에서 직거래 채널을 확보하면 합리적 가격에 고품질 제품을 공급할 수 있을 것으로 판단했다”고 설명했다.
조 대표는 일반 화장품은 물론이고 보디·헤어 등 뷰티 제품을 판매하고 있다.
초등학생부터 20~30대 젊은 직장인이 주요 고객층이다.
그는 “자체적 연구로 모든 제품을 개발하고 있으며 지난 2005년 미국 식품의약품안전청(FDA) 인증을
획득해 제품 안전성도 확보했다”며 “성형외과, 피부과, 한의원 등 다양한 분야 전문의가 자문위원으로
활동하며 고객 신뢰도를 높이고 있다”고 말했다.
주력 제품은 여드름과 피부 트러블을 집중적으로 관리하는 `A.C.Story` 라인이다.
호주가 원산지인 허브의 일종 `티트리`를 주성분으로 사용해 손상된 피부를 균형 있게 관리할 수 있다.
지난 2012년 중소기업진흥공단이 선정한 히트 상품이다.
조 대표는 최근 카페24 마케팅센터(cmc.cafe24.com)를 활용해 홍보 마케팅을 강화하고 있다.
기술력을 인정받은 많은 업체가 홍보를 등한시해 더 이상 성장하지 못한 사례를 목격했기 때문이다.
그는 “많은 고객에게 헤이젠 제품을 알릴 수 있는 마케팅 전략을 추진할 것”이라며
“향후 해외 시장에 진출하는 것이 최종 목표”라고 포부를 밝혔다.
윤희석기자 | pioneer@etnews.com 기자의 다른 기사 보기
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Horse rugs are a confusing
Matter for several riders. Some riders don\'t feel the need to utilize them and
consider them an unnecessary attachment, while some can\'t imagine functioning
without them. What is the Reality? In case you decide to utilize a carpet, which would be
suitable for your horse?
It is true that within their
Natural habitat, horses do just fine with no conveniences as carpets. But,
we need to note that horses functioning in horse riding do not have the exact same functioning circumstances since the horses living in their natural habitat. To start with, horses training under the saddle are often shaven, which impacts their natural protective coating against low temperatures. Most time when it\'s
cold outdoors, these horses invest indoors, where they\'re not subject to reduced temperatures. The matter of a different diet is crucial here. This is precisely why we can\'t expect them to have the immunity their free brothers have. While
changing the horses\' habits and environment, we will need to provide them with
protection against the negative effects of e.g. weather. For this very reason we\'ve got various kinds of rugs. Which kind would be most useful for your horse and
when to use it? We\'ll attempt to describe that.
In shops you can encounter these kinds of carpets:
saddle. It\'ll be ideal for colder days. We should mention that
training together should not be too exhausting, as your horse could have difficulty with losing heat surplus from the body.
substance with moisture-absorbing properties. This sort of carpets is generally used after training so as to dry the horse. In shops, you can locate them as
fleece rugs.
should protect the horse from heating too much, but in precisely the exact same time they
don\'t block air circulation, so the horse does not sweat. To be utilised in stalls. It will protect
your horse against the wind and light rain. Made of materials easy to clean.
Mostly they\'re made to be as waterproof as possible. Normally made of mesh material. This kind of a carpet is super useful in the
summertime, in which horses are especially subject to insects\' bites of all
kinds.
rugs with padding. Usually it is possible to pick from a couple
of thickness of padding for one model.
during transportation.
Another thing is to adjust the
Appropriate length. Namely, how to select proper dimensions for our horse. Particular producers have different size markers. There is a rule where for components of duration is the length
of the carpet on the horse\'s back. This value is essential for choosing the right
size. Even if you\'ve got an S, M, or L dimensions, it describes the rug\'s span on the
horse\'s back. Obviously, it\'s best when you\'re able to take a look at a graph when all of the rug\'s dimensions are mentioned. Then you
can make sure that a given size will fit your horse correctly.
As you can
See, by employing good rug you can assist your horse in dealing with unpleasant
Weather, insects, or protect him during transportation. Also, you shouldn\'t overdo
The entire rug thing. If you utilize them when they are not needed, you can disturb
But You Have to remember
That without a rug when the weather is bad, you undermine your horse e.g. to a
Higher chance of getting cold.
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